Puma has been certified as a Top Employer 2025 in Latin America for the third consecutive year, “demonstrating the organization’s commitment to being the best place to work, which is manifested in excellence in its people policies and practices, leading us to be a benchmark in Human Resources practices and corporate excellence,” the company says.
The distinction is based on the implementation of its “People Make the Difference” strategy , which positions diversity, inclusion and equality as fundamental axes of its organizational culture. These initiatives have allowed the firm to stand out in the institute’s evaluation, which analyzes 20 critical areas of human resources, including People Strategy, Work Environment, Talent Development and Wellbeing .
Carlos Laje, General Manager of Puma in Latin America, said: “This recognition reflects our ongoing commitment to excellence. To be leaders in the sports industry, we must not only be the fastest, but also the most consistent in creating value for our team.”
Catalina Peña, Senior Director of People & Organization for Latin America, said: “At Puma, we firmly believe that the success of our company lies in our people. That is why we have developed a P&O strategy focused on well-being, professional development and the creation of an inclusive environment where each employee feels valued. This certification motivates us to continue strengthening our culture and to continue promoting initiatives that put people at the center of everything we do.”
Gustavo Marques, Managing Director of Puma Argentina, added:
“We are very proud to be recognized for the third time by Top Employer. Generating a work environment focused on the well-being of our employees is our priority. I firmly believe that the commitment and drive of our employees is the fundamental factor in achieving this certification.”
Finally, Dario Nunes, Director of People & Organization in Argentina, stressed: “This important recognition is the result of our daily work, which is focused on taking care of every aspect of our Pumas’ experience. It is a great pride to be part of a company that pursues and achieves results by putting people at the center and that not only declares it, but also works for it, lives it and feels it.”
In 2025, Puma has also expanded its focus on sustainability and continuous learning , “integrating initiatives that ensure a positive impact on both its employees and the communities where it operates.”
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