When we go shopping at a physical store, the person in charge of our shopping experience in the business is the store clerk. And, although their main function is to be in front of the public, there are many other functions of a store clerk. Therefore, we list them here for you.
What do you do in a store?
First of all, it is important to know what is done in a store. This space is dedicated to the marketing of products or services and seeks to satisfy the needs and desires of consumers.
The activities carried out in a store are varied as they are not only focused on sales. In addition to this, they also include:
Customer service. This involves presenting products, answering questions, and helping customers make informed purchasing decisions.
Inventory management. In a store, goods are ordered and received, stock is controlled, and products are properly organized.
Cleanliness. Maintaining proper order and cleanliness are crucial factors in creating a pleasant experience for customers.
Organization of space. The distribution of the display cases, merchandise, and spaces helps to guide the customer among the products so that they can find what they need.
What is a shop assistant position?
The position of shop assistant is focused on serving customers directly. This professional is responsible for guiding them through their shopping experience and ensuring that they receive good service. They are responsible for ensuring that the customer’s experience in the store is positive.
Their functions, however, are not limited to sales. Let’s see below what other responsibilities and tasks the clerk includes.
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Duties of a shop assistant
Although the most important functions of this profession are sales and customer service, the truth is that there are more tasks to be carried out. Thus, in their day-to-day work, they are also responsible for:
Resolve doubts
As we said before, the shop staff must have full knowledge of what is being sold, because the shop assistant is responsible for answering any questions that a customer may have regarding a specific product. In supermarkets or large stores, where many different products are sold, there are usually several shop assistants for each area.
Organize the establishment
Every day, before the store opens its doors to the public, the assistants work to ensure that the sales area is tidy. They also make sure that everything is clean and the products are well classified, making everything available to customers so that they can make their purchases in total comfort. Previously, the assistants took the products from the warehouse, labeled them, and placed them in their corresponding places.
Window dressing
In many businesses, shop assistants help managers set up the window display, so it is important that they have some knowledge of window dressing. In small shops, it is often the same manager who also takes on the duties of a shop assistant.
Manage payments
When a customer decides to take an item, the clerk is responsible for managing the payment in cash or by credit or debit card. It is important that during this transaction, if it is cash, the corresponding amount is received and no mistakes are made with the return of the change.
Receive stock
There are days of the week when the establishment is stocked, so everything must be placed in its corresponding place. This is usually done before opening the doors of the establishment, so the clerk is responsible for verifying the delivery and checking the condition of the merchandise.
Make returns and incidents
As well as handling cash collections, the employees are also responsible for resolving any incident related to a dissatisfied customer, or a defective or damaged product. In the event of a return, they are responsible for managing the collection under the established conditions.
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